The History of Joma

(Or: How a small Spanish shoemaker became a global sports powerhouse.)

Joma didn’t start as the global football juggernaut you know today.
Back in 1965, it was just a small Spanish company making everyday shoes — comfy, practical, nothing that would make a defender cry.

But in 1968, Joma made the smartest pivot in its history:
“Let’s ditch regular shoes and start making sport shoes… and let’s make them really good.”
Spoiler: It worked.

From there, Joma exploded into the world of football (soccer) and never looked back.
While everyone else was chasing trends, Joma was quietly building a legacy — sponsoring pros, outfitting clubs, dominating futsal courts, and crafting footwear that actually made players feel like players.

Over the decades, the brand leveled up again and again, becoming:

• A leader in Spain’s football market

• A major international presence across Europe, Asia, and the U.S.

• A top-ten global sportswear brand

• And a go-to name for athletes in football, futsal, volleyball, tennis, padel, running, and more

Today, Joma is in 70+ countries, with offices around the world, and a reputation for making gear that punches way above its price tag. From grassroots players to national teams, pros to collectors, Joma has earned its spot in the global sports lineup — one well-built shoe at a time.

In other words:
Joma started small, went global, and hasn’t stopped winning since 1965.

And yes… we proudly carry their gear at SGP.